“The new Yahoo! Search is focused on getting consumers the most relevant information as well as providing the best user experience. We know that consumers want a complete answer, not a bunch of links, and the changes we’ve made are focused on getting people to the best answer — whether it be a Web link, photo, video or music clip — in one search,” said Vish Makhijani, general manager and senior vice president of Yahoo! Search.

Yahoo is hoping to gain a better market share in a search market dominated by Google.

“We’ll chip away [at Google's lead],” Yahoo senior vice president Vish Makhijani said. “We have our eye on being number one in search.”

When you write keyword/s in Yahoo! search box, automatically it may also present similar queries to encourage you to use more a more targeted search query, the results will be more relevant. You may turn off this feature by selecting “disable” in the bottom right corner of the drop down menu.

Search Suggest was already introduced in Yahoo toolbar in Firefox and also get directly from the Firefox2 search box.

“We do behavioral targeting now,” she said. “This makes display (advertising) more of a direct response vehicle than just branding.”, said Yahoo spokeswoman Gaude Paez, who described SmartAds as “Real-time custom advertising”

She also said “Many marketers haven’t had the ability to tailor their display advertising messages at scale for different segments”.

“It’s not just about marrying the creative information and the targeting,” she added. “Our platform can allow them to give us those data feeds,” and hence to change ads as quickly as offer structures change on the back end.

Yahoo’s rivals also coming to display advertising. Google is buying DoubleClick for $3.1 billion and Microsoft has agreed to pay $6 billion for Aquantive.