There is a key reason as to why Google beat out the competition about 10 years ago to become the #1 search engine on the net.  Relevancy. Relevancy is defined as relation to the matter at hand. Basically, that means if someone is searching for grandma’s buttery biscuits. They expect to click on your link and find grandma’s buttery biscuits.  Simple enough right? Not so much… too many marketers today don’t apply that simple principle and they waste money and potential sales every day because of it.  Let me give an example of how to apply this simple technique.

Let’s say you using your traffic source (PPC, SEO, articles, etc) you are driving people to your landing page using keywords based on the niche “People Search”. So, you have all of your articles, ads, etc based on people search. The user clicks on your ad and heads over to your page to find a generic landing page talking about Net Detective being the best place to run background checks. You just lost a sale. Sure you might get some sales. But, you are losing the majority of the ones you could be getting. Now let’s say instead of finding a page talking about Background Checks they see this page that talks about how to find people with Net Detective. It goes on to show practical ways that Net Detective has helped others to find people. Now you’ve sold them. You’ve given them exactly what they are looking for. That’s why HD Publishing has started cranking out some keyword specific landing pages. They are targeted toward keyword niches like Background Checks,  People Search, Court Records and many more. The goal is to help you convert your traffic. That’s what it’s all about right? If there is a niche of keywords you are trying to convert email or call Jan today and get yourself setup with a specific keyword page. I’ve personally seen this work and have seen as high as a 300% improvement in conversions just by making things relative to what the user is looking for.