If you are using PPC (pay per click) advertising, you should use conversion tracking to understand and calculate your ROI (return on investment).
Here’s a blog page with some good tips.
There is a key reason as to why Google beat out the competition about 10 years ago to become the #1 search engine on the net. Relevancy. Relevancy is defined as relation to the matter at hand. Basically, that means if someone is searching for grandma’s buttery biscuits. They expect to click on your link [...]
If you are doing advertising on Google then here is a good tool for you to use.
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Overview of Google Conversion Optimizer
Earlier this year Google’s AdWords team quietly introduced a new feature that has received very little attention or press: Conversion Optimizer. Since Google knows every detail about your campaigns as well as those of your competitors—conversion rates per keyword bid… per CTR… per ad quality score… per geographical location… per time [...]
Overview of Google “Slap” Prevention
Google often changes the rules of their own game. One week, your AdWords campaigns are flying along, generating nice profits. The next week, you log in only to find traffic has been cut in half. Before the day is over, traffic comes to a screeching halt, and it leaves you scratching [...]
Article Marketing Made Easy
1. Choosing A Niche
But before you grab your tools, have you decided what you want to grow? This can be tricky, and you can probably bet you’ll make some mistakes or take the long way around at least once or twice. So don’t be overly concerned with making mistakes. Your best [...]
Demographics are one of the best tools a marketer can use to find out where and how to market to those people searching for a product. So, I wanted to get you to check out the demographics for our corporate Net Detective (ND) page.
ND corporate page – demographics
We’ve set up a Facebook page and a Twitter page for HD Publishing Group affiliates. Both of these are private pages just for us. These are new and small at this time, but I’m sure we’ll grow & grow & grow & grow. Hope to see you there!!
Follow [...]
I’ll be attending Affiliate Summit next year. Who else will be there? I’d certainly like to meet some of our affiliates in person!
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